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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.
A) store operations
B) supply chain visibility
C) social marketing
D) cross-channel order management
2. What are Smarter Commerce 'Buy' Offerings focused on?
A) Customer buying patterns.
B) Visibility and optimization in the supply chain.
C) Buy online, pick-up in the store (BOPIS).
D) Effective 1:1 marketing to facilitate customer purchase decisions.
3. You can create a powerful self-service experience for the customer using?
A) The IBM Enterprise Service Process Manager
B) The IBM Commerce Framework
C) The IBM Customer Experience Suite
D) The IBM Customer Service System
4. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A) Unica
B) ILOG
C) IBM Case Manager
D) Retail Store Solutions
5. Marketing focus is shifting from outward bound / mass media to:
A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: B |
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