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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. The LIVE customer profile is particularly valuable as a predictor since it
A) keeps all customer history in a cookie on their computer
B) maintains visit activity over time, and also captures off-site impressions
C) solicits customer feedback directly
D) captures all web interactions for any customer
2. Marketing focus is shifting from outward bound / mass media to:
A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers
3. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?
A) Unica
B) ILOG
C) WebSphere Commerce
D) Coremetrics
4. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A) Unica
B) ILOG
C) IBM Case Manager
D) Retail Store Solutions
5. The web marketing continuous optimization platform can drive which of the following capabilities?
A) Optimize paid search advertising.
B) Target through online advertisements based on interaction history.
C) Automate customer recommendations based on LIVE profile.
D) All of the above.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |
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