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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Overview tab in email Studio
B) Pending tab in Content Builder
C) Tracking tab in Journey Bulkier

2. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Create one Entry Source for each messaging channel.
C) Ensure source channel Is available in subscriber data.

3. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C) Use a Guided Send to perform a test send to Internal usersusing subscriber data.

4. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) A Salesforce Survey block called in by an AMP script function
B) An all-to-action button that links to the feedback form
C) An Interactive Email Form that links to a confirmation page

5. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Schedule the automation to run hourly.
B) Use a File Drop starting source.
C) Trigger the automation via API.

Solutions: