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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriate for your web page "contact us" if you wanted to track statistics?

A) Leads
B) Other
C) Sign-ups
D) View of a key page

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Filter out unqualified clicks
B) Include deals and benefits
C) Define a clear call-to-action
D) Relate ads to their landing pages

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) Doug would need to know the value of the newsletter.
C) Doug needs to know the product cost of the client, to find the return on investment.
D) You can't track the ROI if there's nothing for sale as a result of the conversion.

4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run the website optimizer
B) Run Google Analytics
C) Increase the cost-per-click bids
D) Add more keywords

5. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Leads
B) Other
C) Sign-ups
D) View of a key page

Solutions: